Supreme presents four new colorways of their The Alton frames fresh for Summer 2012. Featuring Barberini glass lenses and anti-reflective coating, the Italian-made glasses are now available in black, tortoise, yellow and green frames, and will be released this Thursday, May 24th, at their New York, Los Angeles and London boutiques, as well as online. The […]

CLOT has teamed up with California brand Mosley Tribe on a pair of Burke style sunglasses. The sunglasses flaunt a black frame, crystal laminate details throughout, photochromatic lenses with flash mirror tint and exposed eye-wire running from hinges to the ear-piece. The shades will be packaged in limited edition Head Porter case with a custom […]

Ray-Ban adds two new patterns of sunglasses to its Wayfarer Rare Prints Collection for the upcoming Spring/Summer 2012. The first, “Blocks” (above), features geometric shapes in an all-over print over the frames, and the second, “Typadelic” (below) utilizes text such as “Freedom”, “Love” and “Peace” in either an all-over print or solely over the inside […]

Arnette have released two new sunglasses to their already varied eyewear collection: the Glory Daze (above) and After Party. Packed with a large framed punch, the Glory Daze features oversized lenses and come in black, matte black with violet stems, translucent with blue mirrored lenses and the brand’s popular Havana patterns. The After Party shades […]

Zuriick is proud to present LIAS Year In Style, the third installment of our Best Of 2011 retrospective series (after ART and BOOKS). We obviously cover a lot of fashion here at Lost In a Supermarket, so extracting only 10 brands, items, stories and exclusive interviews was a tough job. Arguments were had. Sartorial accusations […]

French clothing company Moncler teams up with avant garde German eyewear designer MYKITA for a series of sunglasses aimed straight at the mountains. Like the Mylon Spring/Summer sunglass collection Mykita unveiled last month, the new goggle-like collaborative frames will be made of the Mylon material, and features a modern designs that represent both brands nicely. To […]

MYKITA launches its Spring/Summer 2012 collection with eyewear made from a new material called Mylon. The material is created for durability and personal adaptability of the wearer. The Berlin based company hopes to attract “hipster golfers” with some models that will feature Zeiss-developed lenses — offering performance polarized lenses outfitted in fashion forward frames. The […]

France hooks up with Italy and creates sweet eyewear love with the Cool Cats vs. SUPER limited edition sunglasses. The Paris creative collective Cool Cats styles out Milan’s SUPER sunglasses with a pair of frames made to look like Cool Cats’ namesake mascot. Based on a SUPER W frame in either shiny or matte black, […]