While some can mistake the “Fuck It” philosophy of life as ambivalence, a Generation Me statement of raging apathy, it is anything but. To say “Fuck It”, and accept life’s various vicissitudes is actually a very ancient, Zen-like approach to existence and its many gifts. Clearly, HUF understands this. That’s why besides their Trucker and […]

Sometimes you just gotta say Fuck It. And sometimes you don’t even wanna bother saying it because honestly you’re too resigned to even bother wasting your breath, so you just put it on your head because, well, fuck it. HUF understands this.