1 Mar
California streetwear brand loses its logo, and branding

Today Freshjive released their Spring/Summer line and they delivered pretty much exactly what you’d expect from the 20+ year-old California streetwear brand: politically and socially charged graphic tees, pastel madras plaid jackets and shorts, seersucker shorts, colorful oxford shirtings, clean unwashed denim in narrow silhouettes and solid color twill jeans. And of course, plenty of […]