House Industries is bringing back a new line of tees for men and women, including the font foundry’s House 33 logo and Jack the Fox imagery (as well as several of his racing scoundrel cohorts) making a comeback. All the favorites are reintroduced and come in limited-edition, hand-printed, numbered boxes that rivals the t-shirt itself in […]


House Industries, a design team whose typography has made its mark upon a range of products, is celebrating the Amgen Tour of California cycling event taking place May 11-18th. Made in collaboration with Rapha, there will be eight hats total, with one cap representing each leg of the tour. Featuring graphic patterns and alphanumeric elements from House’s forthcoming Vélo […]


Oh boy does this get the blood pumping for the upcoming X-Men: Days of Future Past film. After having the X-Men franchise pulled from him and delivered to the talentless mitts of Brett Ratner, Bryan Singer returned in 2011 with the X-Men First Class “history” film. Of course it reset the franchise after Ratner’s atrocious […]


3 Feb
Intergalactic EDM grooves from ex-Bad Company stalwart

Erstwhile Bad Company member dBridge drops the second Podcast for Convex Industries. While once known for exacting much drum & bass nastiness, dBridge’s sound has moved on to more subtle, relaxed sounds. It’s hard to pin the mix down genere-wise, but suffice to say the Exit Records honcho — known to his mum as Darren […]


21 Jun
Tim Lahan's tees entertain while making (bizarre) statements

From AOL to Nike, GOOD to Bloomberg, Tim Lahan has worked for many clients from various industries. His New York-based studio Trademark is his way of getting out his at times twisted messages while making a quick buck. Hey, if you can make some money off of making a pigeon look like Mr. T, wouldn’t […]


27 May
Limited Edition 75th Anniversary GT promises new horizons for the storied marque

It was time to celebrate the greatest car in Jaguar’s 75 Year history, and they had one chance to get it right. Did they succeed with their Limited Edition XKR-175…? All photos taken exclusively for Lost In a Supermarket by Robert Kerian. Since their glory days celebrating the widespread success of their iconic E-Type in […]


ALPHA Industries has teamed up with the superb mastermind JAPAN and Uniform Experiment to celebrate the 7th Anniversary of the Japanese retailer Isetan Men’s. The result is this special edition of ALPHA’s NB-3 Parka, which features touches from all the brands involved. Mastermind JAPAN’s all black look dominates, with signature skull and crossbones logo on […]


22 Sep
Military-inspired MA-1 Jacket in 3 colorways

Japanese street label swagger collaborated with Alpha Industries on the military-inspired MA-1 Jacket. The jacket is part of swagger’s Fall/Winter 2010 Collection and comes in three colorways — olive green, white and black. Available starting this week at all swagger stores for $473 (¥39,900). Black and white colorways of the Swagger x Alpha Industries MA-1 […]