Inspired by Finnish four-time world rally champion Juha Kankkunen’s 205 mph world-record breaking run on the frozen Baltic Sea, the Breitling for Bentley “Ice Speed Record” Chronograph is a celebration combining aesthetics from both top-tier luxury brands. The speeds were achieved in Bentley’s most potent convertible ever, the Supersport “Ice Speed Record” (of which only […]

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29 Apr
Auto / Mobile, Car
Bentley “Ice Speed Record” Continental Supersport Convertible
Create a questionable record, reap the marketing windfall

What do you do when you’re Bentley, and you want to create a spark in your marketing efforts? Easy — you break a difficult (but dubiously fringe) record, create a limited edition vehicle to commemorate this nominal achievement, and let the marketing monkeys fly. Such is the case with their latest Continental Supersports Convertible ISR, […]

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