Dieter Rams, the product-design mastermind behind four decades of Braun products (and this iconic watch), first published Less, but Better in 1995. Though the book has since gone out of print, the titular phrase has withstood as emblematic of his approach to design. Or better yet, how Rams would say it “Weniger, aber besser”. The classic has now been […]

Dieter Rams has spent more than 40 years working at Braun, and has established himself as one of the most influential designers of the twentieth century. His elegantly clear visual language not only defined product design for decades, but also our fundamental understanding of what design is and what it can and should do. Dieter […]