Dieter Rams, the product-design mastermind behind four decades of Braun products (and this iconic watch), first published Less, but Better in 1995. Though the book has since gone out of print, the titular phrase has withstood as emblematic of his approach to design. Or better yet, how Rams would say it “Weniger, aber besser”. The classic has now been […]
9
May
Revise the 10 commandments of design theory
