You’d literally have to be the most unstylish dude in the world to go wrong with a pair of Wayfarers. Despite their endless popularity among the hipsterati, it seems like their iconic shape and timeless appeal will never fade (and probably shouldn’t). Of course you still gotta keep things fresh, so Ray-Ban is releasing two […]

While Ray-Ban introduced a folding version of its iconic Aviator frame this summer, they have just released a markedly more luxurious model, the Aviator Folding Ultra, to celebrate the 75th Anniversary of the famed eyewear. The highly limited edition frames are similar in engineering but are plated in 22-carat gold, either white or yellow. Water […]

In conjunction with Vice and Ray-Ban‘s Never Hide Noise, doo-wop punk don’t-give-a-damn band Black Lips have released a new two-minute music video that pays homage to Chief Noc-A-Homa. Chief Noc-A-Homa is the former mascot for their hometown Atlanta Braves (Black Lips’ favorite sports team) from the 1950’s-80’s. Apparently he was known for emerging from a […]

For Ray-Ban’s 75th Anniversary (Ray-Banniversary, can we do that? We just did), Ray-Ban is presenting the Ambermatic Collection featuring yellow polarized, anti-glare lenses that were developed in 1978. The yellow lenses will also darken according to light and temperature too, just like the original 1937 Ray-Ban Aviators. The Ambermatic Collection is available in four styles: […]

It’s hard to update a classic, but Ray-Ban keeps trying. In addition to an onslaught of limited edition versions of its timeless Wayfarer model (including the Rare Prints Collection, MWM and CNCPT Limited Edition Wayfarers), Ray-Ban has decided to modernize the style with a foldable version. Taking a cue from the Steve McQueen 714 Persol […]

Ray-Ban adds two new patterns of sunglasses to its Wayfarer Rare Prints Collection for the upcoming Spring/Summer 2012. The first, “Blocks” (above), features geometric shapes in an all-over print over the frames, and the second, “Typadelic” (below) utilizes text such as “Freedom”, “Love” and “Peace” in either an all-over print or solely over the inside […]

Zuriick is proud to present LIAS Year In Style, the third installment of our Best Of 2011 retrospective series (after ART and BOOKS). We obviously cover a lot of fashion here at Lost In a Supermarket, so extracting only 10 brands, items, stories and exclusive interviews was a tough job. Arguments were had. Sartorial accusations […]

Finally, Ray-Ban has heard the pleas of Aviator fans everywhere who feel the need to have multiple sets of frames to match outfits and/or atmospheric needs. Their new Flip Out collection, utilizing Caravan as well as the iconic Aviator shape frames, allow the wearer to switch between 3 types of lenses for each frame: mirrored, gradient […]