1 Feb
The latest in the Swiss watchmaker's most successful lines

TAG Heuer revealed the latest Chronograph in its FORMULA 1 series, the Black and Red Bezel, this week. Inspired by high-performance Formula 1 automotive technology, the quartz movement chronograph features a black titanium carbide-coated steel fixed bezel and a sharply contrasting red aluminum ring. Launched in 1986 and revamped entirely in 2004, the Formula 1 is […]


3 Oct
In tribute to Swiss watchmaker’s 150 years of innovation

As a pioneer in the implementation of titanium in watchmaking, TAG Heuer’s vaunted Research & Development team has now developed a process enabling the use of Titanium Grade 5 — a lightweight but difficult to employ alloy normally used in aircrafts, turbines and surgical implants — in the case construction of the Monaco V4 Titanium […]


8 Jun
World-renowned watchmaker marries precise engineering with 21st Century technology

This morning TAG Heuer unveiled the first teaser shots of its LINK — the very first Swiss Luxury Smart Phone. The world-renowned Swiss watchmaker has been fusing precise engineering with avant-garde design since 1860, and is now extending its savoir-faire to the leading edge of 21st century communication technology for the first time with a […]


23 Mar
Only 125 times more accurate than most existing chronographs

TAG Heuer just announced the MIKROTIMER Flying 1000 Chronograph — the world’s first mechanical chronograph able to measure and display the 1/1,000th of a second. That’s one-thousandth, which is 125 times more accurate than most existing mechanical chronographs and 10 times faster than TAG Heuer’s eminent Carrera Mikrograph 1/100th Second watch, which was first presented […]