For the past decade America’s lone supercar manufacturer Shelby Supercars (SSC) has been duking it out with Bugatti for title of World’s Fastest Production Car. As soon as one manufacturer would announce a new tweak to the engine or carbon fiber swapout, the other would announce their tune-up in a rapidfire press release. But one […]
7
Jun
America's ultimate supercar gets ultimate American lines
29
Apr
Create a questionable record, reap the marketing windfall
What do you do when you’re Bentley, and you want to create a spark in your marketing efforts? Easy — you break a difficult (but dubiously fringe) record, create a limited edition vehicle to commemorate this nominal achievement, and let the marketing monkeys fly. Such is the case with their latest Continental Supersports Convertible ISR, […]
