23 Jul
18-megapixel sensor, DIGIC 5 processor & up to 12,800 ISO

It’s been four years since the first mirrorless cameras hit the marketplace, and only now is Canon entering the segment with its much buzzed about EOS M. What mirrorless technology allows for is DSLR quality photographs stuffed into point-n-shoot camera bodies, which are freed from the large mechanicals mirrors require. So Canon isn’t playing around […]


17 Apr
The $3K high resolution, high dynamic camera option

The Blackmagic Cinema Camera is aiming to offer budding filmmakers an affordable option to shoot high quality, film-level HD video. Fitting into its compactly designed aluminum chassis is a slew of features usually reserved for much higher priced gear: a refrigerated high-resolution 2.5K sensor, 24-30fps, built-in high-speed SSD with RAW video recording, an impressive 13 […]


6 Mar
Ultra luxury SUV from one of UK's ultimate automotive brands

Ambitious brands must expand, that’s just what they do, so it’s little surprise to see Bentley follow in the footsteps of one-time exclusive car builders such as Porsche, Audi and recently Maserati leaping into the SUV segment. This EXP 9 F SUV Concept, which premiered today at the Geneva International Auto Show, gives a good […]


Designed by Swedish company Mutewatch, the product of the same name is a new, simple wristwatch that looks more like a piece of art than a handheld timepiece. Featuring material that resembles a matte finish, the sleek design looks like a bracelet and functions with a tap of the flat surface. Once touched, an LED touchscreen […]


8 Jun
World-renowned watchmaker marries precise engineering with 21st Century technology

This morning TAG Heuer unveiled the first teaser shots of its LINK — the very first Swiss Luxury Smart Phone. The world-renowned Swiss watchmaker has been fusing precise engineering with avant-garde design since 1860, and is now extending its savoir-faire to the leading edge of 21st century communication technology for the first time with a […]


27 May
Limited Edition 75th Anniversary GT promises new horizons for the storied marque

It was time to celebrate the greatest car in Jaguar’s 75 Year history, and they had one chance to get it right. Did they succeed with their Limited Edition XKR-175…? All photos taken exclusively for Lost In a Supermarket by Robert Kerian. Since their glory days celebrating the widespread success of their iconic E-Type in […]


5 May
GPS, LCD touch screen, 185 mile range, regenerative braking and 120 mph... what more could you want?

Visually borrowing more than just a little from Confederate, the Lito Sora Electric Motorcycle doesn’t have much else similar to is gas burning kin. Two years in development, the Sora could be the bike that legitimizes electrics to the diehard motorcycle crowd. With groundbreaking features like on-board GPS, LCD touch screen, regenerative braking system, an […]


Nowadays that a cellphone cannot be just a cellphone anymore, it’s not unexpected that a wristwatch cannot be just a wristwatch anymore either. Introducing the Garmin Forerunner 610 — with a touch to the screen you can track your athletic performance, distance run, heart rate, fastest speed, etc — all due to its GPS functionality. […]