15 Oct
Comme des Garçons protégé champions All-American flair

Often taking inspiration from preppy looks, Japanese designer Junya Watanabe features this latest duffel coat with ribbed, striped and varsity-style trims, contrasted with 100% cowhide sleeves for a sporty touch. In collaboration with Gloverall, this expertly crafted duffel coat is produced with a double-faced wool-blend fabric with a plaid lining. Combining a characteristically American garment with a […]


8 Aug
The New York streetwear label's latest for Fall 2012

Featuring a wool body with the New York streetwear brand’s custom-patterned Aztec-inspired “Moztec” motif, this premium piece of outerwear comes complete with cowhide leather sleeves and striped ribbing at the cuffs, neck and bottom hem. Presented here in red/white, the Moss “Moztec” Varsity Jacket is also available in red/black and can be pre-ordered for $225, […]


Zuriick is proud to present LIAS Year In Style, the third installment of our Best Of 2011 retrospective series (after ART and BOOKS). We obviously cover a lot of fashion here at Lost In a Supermarket, so extracting only 10 brands, items, stories and exclusive interviews was a tough job. Arguments were had. Sartorial accusations […]


24 Oct
The preppy fixture made in the USA

While almost every brand seemingly has its own take of the varsity jacket, Rag & Bone’s version is a beauty. The grey wool-blend (80% wool, 20% nylon) varsity features a ribbed striped collar, cuffs and hem, snap fastening front, two front pockets and genuine leather sleeves. Find it at Mr. Porter for $695.


18 Oct
Berlin Kings of Future Bass' special tour mix for Radio Carhartt

The great Modeselektor team up once again with Carhartt on a collection of gear for their latest tour in support of the recently released Monkeytown album (which we previewed here if you want a teaser). Beyond the hoodie, tshirt and varsity jacket above, Modeselektor (aka Gernot Bronsert and Sebastian Szary) mixed up an exclusive Cahartt […]


15 Aug
Classic American jacket for Fall/Winter 2011 Collection

Comme des Garçons lead designer Junya Watanabe revisits the classic American varsity jacket for his MAN Fall/Winter 2011 Collection. With CdG’s peerless eye on quality and authenticity, Watanabe selected to work with leather supplied by revered San Francisco leather manufacturers Johnsons, who supply leather workwear to the US military and police force. The highly exclusive […]


14 Dec
Visvim updates their staple in 2 new colorways

Ahhhh, the Varsity Jacket — once an item of clothing only given out to those who ranked high in their sport of choice, those who carried on their team’s legacy and worn in pride. Well nowadays you don’t even have to be able to throw a horseshoe to own one, as they’ve become a staple […]


10 Dec
Celebrating the City of Angels

The NIKE LA Destroyers event went down last night at the old Bank of America building in downtown Los Angeles during the city’s ever hectic Art Walk. Curated by artist Erik Siador, the idea of the Los Angeles celebrating exhibit was to take 11 LA-based artists and have them create artwork inspired by 11 LA-based […]