This video does for fútbol what the Prodigy’s “Smack My Bitch Up” does for partying (find this video on ur own). Only, instead of making me want to ingest copious drugs, beat people up, steal cars and bang strippers, it makes me want to lace up the ol’ cleats and sharpen those corner kick skillz.
No wonder NIke is the top shoe company in the world. Their marketing is just top notch. Sure, sweatshops filled with 8-year old Malaysian kids working for $1.20 a week might help, but when you have commercials like this it’s easy to see why King Nike rakes in $10 billion a year…
(Does anyone know if Jonas Åkerlund directed this commercial? If not, it’s a total rip-off but still effing brilliant…)