This is definitely a whole new spin (some might say an impractical cha-cha-cha chia angle) on the idea of organic inspired jewelry. The series of rings are made using real Icelandic moss, which mean that taking it off at night and tossing it on the nightstand will not do. You must take care of their jewelry if you want to wear it more than a few times. Sadly these are all one off prototypes (but you can hit Hafsteinn up and inquire about purchasing), as are all his designs, which make sense…considering his mantra is to “avoid mainstream mass production.” Love it or hate it, this does get the creative juices flowing.

see more pix after the jump…