So, here’s the thing about the Japanese…they strive for efficiency. To be Japanese is to work hard and waste no time doing so. For that reason, I’m not shocked to see a product like the Stand Umbrella come out of the land of the rising sun. What can be more efficient than than an umbrella that takes up almost no horizontal space? For about $50 you can damn heavens and spit on gravity. Don’t waste my time by telling me to lean my umbrellas against the wall, I need something more gimmicky.