Anyone who knows me knows I love two things: Johnny Cash and Bourbon Whiskey. When I found out that not only was there going to be a super rare collection of Johnny Cash photos shot by legendary photographer Jim Marshall, but that the private opening would feature complimentary Woodford Reserve, I immediately cleared my calendar and began drooling with anticipation.

Johnny Cash is by far one of my favorite musicians and personalities of all time. He lived his way and took country music from the Grand ‘Ol Opry and Folsom Prison to MTV and beyond. With more than 500 album covers to his credit (including five for The Man in Black as well as the image above, my personal favorite), Jim Marshall is one of the greatest music photographers of all time. He was one of the chief photographers at the Monterey Pop Festival and at the original Woodstock, and was the only photographer granted backstage access at the Beatles’ last concert.

The Pocket Cash exhibition will focus specifically on Marshall’s extensive archive of Johnny Cash — many of the images which have never been shown before. While it’s a great opportunity to see some of the more famous Cash photographs up close and in large format, the idea of seeing some never-before-seen photos is truly an event. Pocket Cash will feature approximately 20 prints — four of the iconic images printed during Marshall’s lifetime, and additional images that will be made available for the first time as limited-edition estate prints made from Marshall’s original negatives. Any fan, collector, or breather of air should ease on down to The Morrison Hotel Gallery Loft Soho (at 116 Prince Street) to witness this unmissable display. It opens to the public tomorrow, March 25th (with a private opening tonight, if you want to try your luck… but you didn’t hear it from us!).