The concept of Present Moment Awareness is fairly self-explanatory, but yet eludes all of us almost constantly in the daily collision of life. We’re all so caught up always planning for the perpetual future which never arrives, and yet loaded with all the baggage of past experiences and regrets that yes we should learn from, but are in the past and can never harm us again. So it is important to glean from these experiences what you can, and then move on from them unhindered. Yet these dissonant focuses keep us from ever living truly in the present — or rather, experiencing the present with any sort of human consciousness. UNDERCOVER aims to remind us all to stay in the now with their latest Oxford, the “Fuck the Past, Fuck the Future” Shoe. Constructed of premium shiny black leather with contrast stitching, the Japanese brand’s latest piece of footwear may just bring you some peace of mind… but it’ll cost you $770 (¥58,800) at ZOZOTOWN. It’s gotta be a lot easier to Fuck the Future when you can afford $800 shoes…
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Feb
UNDERCOVER's constant reminder to live in the NOW
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