8 May
Celebrating 85th anniversary of Nürburgring, the world’s most demanding racetrack

The ultimate judge of all time pieces is commemorating the 85th anniversary of the world’s most demanding racetrack with the new Nordschleife 1927 24-hour watch. The Nordschleife is the hardest section of the Nürburgring, which many consider to be the most demanding racetrack in the world. German for ‘North Loop,’ the Nordschleife opened for business on June 18, 1927 — hence the year in the watch’s moniker. Built in Germany, the Nordschleife 1927 shows time not in 12 hour sections, but rather displays all 24 hours in the day. Confusing? Very likely, but the high-quality stainless-steel timepiece will ensure you’re the only guy who’ll be able to read your watch. Pick up your own for about $11o (85 €).

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