Have you signed up yet for our Karmaloop Giveaway? One of our favorite online retailers is hooking up one of our readers with a $1,000 shopping spree… and that could be you! No purchase necessary to enter — just go to Karmaloop’s LOST IN A SUPERMARKET capsule boutique, enter your email & tomorrow morning one […]

Tokihito Yoshida’s Beacon Heritage Spring/Summer 2012 collection for Barbour has officially launched. The 6th seasonal collaboration between the Japanese designer and the longstanding British brand is based on the Barbour aesthetic, but is then tweaked and customized by Yoshida’s particular eye — a style which includes the implementation of innovative fabrics and production techniques. Materials […]

Add Jeremy Scott’s eclectic and energetic touch to the traditional bomber jacket and what do you get? The JS Bullet Reversible Bomber Jacket in bright blue and traffic cone orange, designed exclusively for the Adidas Originals collection. The blue side is a regular (albeit loudly colored) bomber jacket, while the orange side is riddled with […]

The Kith x Pendleton Varsity Jackets offer up four styles featuring Pendleton’s signature Navajo patterns. First is the Kilim Green Navajo with brown leather sleeves and dark brown wool body. There’s also the Bravestar Navajo with grey leather sleeves and a grey wool body. Rounding out the collecion is the Kilim Red Navajo with tan […]

Zuriick is proud to present LIAS Year In Style, the third installment of our Best Of 2011 retrospective series (after ART and BOOKS). We obviously cover a lot of fashion here at Lost In a Supermarket, so extracting only 10 brands, items, stories and exclusive interviews was a tough job. Arguments were had. Sartorial accusations […]

With wonderfully patterned designs on its pockets and shoulders and 80% down filling, the Penfield x Jamieson’s Gillman Jacket is the quintessential winter jacket. Wool sheered from the sheep of the Shetland Islands is exclusively available thanks to the collaboration with Jamieson’s — a Scotch family-owned company famed for its special wool. Copper press buttons […]

Once again French label A.P.C. teams up with Carhartt for another collection, this time for the 2011 Fall/Winter 2011 season. Although there are tshirts and pants included in the collection, the standout pieces are the jackets, 3 in total, designed by A.P.C.’s Jean Touitou. The first, above is a Captain Dinner jacket, the second a […]

O’Neill have crafted a technical cold weather jacket for vaunted big mountain snowboarder Jeremy Jones, and since it’s for Jones they’re making sure it performs. The Explore Jones Insulator Jacket features Firewall 2 polyfill insulation with strategically placed warming panels where your body generates less heat, underarm vents to dump excess heat and allow cool […]