Labels don’t grow much more cultural heritage than Fred Perry, a onetime tennis brand that expanded to become embraced by subcultures far flung, from mods and preppies to 2tones and skinheads (just look at their Fred Perry x Medicom 60th Anniversary Bearbrick Series for verification). The vaunted British brand has now teamed up with fellow […]

The iconic British label Fred Perry has spurred many a youth movement in its day, starting off as simply a tennis label which was then unknowingly adopted by — and in many ways ended up defining — the mods. The 2tones came after, and soon the label was appropriated by a seemingly incongruous gamut of […]