2 Apr
3 limited edition timepieces based on aircraft instrumentation

Since their inception Bell & Ross have always been inextricably tied to aviation, their watches frequently taking aeronautic themes — whether it be their Vintage WWI Chronographe Monopoussoir Watch, their WWII Bomber Regulatéur Chronograph or the “BR01 Airborne II” Skull & Crossbones Wristwatch. Now they’ve stepped up their game by actually basing the aesthetic and even movement […]


Zuriick is proud to present LIAS Year In Style, the third installment of our Best Of 2011 retrospective series (after ART and BOOKS). We obviously cover a lot of fashion here at Lost In a Supermarket, so extracting only 10 brands, items, stories and exclusive interviews was a tough job. Arguments were had. Sartorial accusations […]


Bell & Ross’ latest BR01 was crafted as an homage to World War II US military paratroopers. The aptly named BR01 Airborne II wristwatch features a skull on the face with crossbones molded into the stainless steel casing, a look lifted from the Airborne paratroopers’ badge — not unusual for the military-inspired watchmaker. As usual with Bell & […]


21 Sep
The unsubstantiated AVX Aircraft Company's new airborne SUV

In these worldwide interwebs there are a lot of vehicles “unveiled” and “released” that have absolutely no chance in hell of ever actually existing in the meat world. Such is probably the case with Texas-based AVX Aircraft Company’s new airborne SUV. While other prototype flying cars are getting closer to reality (such as the Terrafugia […]