The second collaboration between Supreme and The North Face results in a capsule collection that includes a Hot Shot Backpack and Wayfinder 25 Rolling Bag. But the outstanding piece in the collection is this Venture Jacket, which comes in black (with white print) or off white (with blue print). What will surely be a red hot […]

In the last 2 weeks we’ve been in four different timezones, heading off last week for a super secret mission to the Arctic Circle (no joke, story coming soon), two days in Germany, back to HQ at the secret Meadows complex under the Venice Pier, and now in New York for the auto show and […]

As we announced, we just attended the Nike x NFL Uniform Event Launch in New York and the pageantry was writ large. In typical spotless Nike fashion, the new uniforms of America’s largest sport were unveiled after a strIng of introductions from major Nike execs like CEO Mark Parker, Charlie Denson and Kris Aman. Its a […]

  Burgeoning watch company Skywatch was built on simple principles: to craft a timepiece of Swiss-made quality and precision, with a pricetag that the average man could actually afford. Founded by UCLA grad Gabriel Ibarra, Skywatch has quickly grown to gain distribution in the US, Europe and the Middle East by aiming to make watches […]

In one of the biggest coups of American athletics, Nike has procured the exclusive clothing license of the NFL from the clutches of Reebok. Maybe you heard about Nike recently blocking Reebok (a subsidiary of Nike nemesis Adidas) from selling Tim Tebow New York Jets jerseys? Well that’s because the licenses were in a state […]

When you’re offered five minutes with one of your heroes, you jump on it with vigor like Kool Aid-geeked grade schoolers on a trampoline. Or at least, you should. Such is the case with one Mike Diamond, aka Mike D, the high-pitched smooth talker in the archetypal Beastie Boys. In this humble man’s opinion, if […]

Los Angeles streetwear brand The Hundreds introduce this most vital fashion item: the simple tube sock. I never quite realized how important tube socks were until I caught The Hundreds’ informative, compelling American Apparel-esque ad campaign. Made of 85% cotton, 12% nylon, and 3% elastic, the socks feature three stripes at the calf with “The […]

Photographer Barbara Nitke began her career working in pornography in the early 80s — consider Boogie Nights, only without prosthetic genitalia and cherry red Corvettes. Nitke at the time was hired as a set photographer and saw the entire industry through a lens and perspective that very few were privy to. Besides shooting many of […]