You may remember when Nike sent us their new FuelBand a couple months ago to test out, of which we picked out some pros and cons, and gave it the ultimate test as we raced around frozen Swedish lakes in a fleet of Mercedes AMG’s. Now Nike’s coming out with a new look for the […]
2
Jul
Nike's athletic tech gadget now clearly transparent
22
Mar
Lost In A Supermarket tests Nike's athletic tech gadget motivator racing on frozen Swedish lakes... how much Fuel will it earn?
We just got a Nike FuelBand delivered to our offices, and we have to admit we’re both stoked and a bit perturbed. We appreciate the preview, but what exactly are you trying to tell us Nike? I mean we know the Fat Tire and Balvenie has its waistline effects, but dammit we’re working on it! […]
3
Mar
When extreme sports go really extreme
Have you heard of Underwater Ice Hockey before? Are you telling me there’s a bunch of dudes out there in Finland and Austria playing ice hockey under the ice? WTF? Not only do they play upside down, with sticks, in freezing cold Arctic water, but they do it without oxygen masks. I repeat: WTF?! Sure […]
Ducati announced their new line of 2011 Superbikes at the INTERMOT International Motorcycle Fair yesterday, and all 3 bikes feature new trickle-down technology from Ducati’s World Championship racing team. From Ducati: “All three Superbike offerings for 2011 are brand new or significantly upgraded from their 2010 variants: The 1198 SP is the new crown jewel […]
30
Sep
Classic navy cap with nylon lining and rabbit fur trim
Just in time for the LA-based heatwave comes this quilted arctic cap from Woolrich John Rich & Bros. Man I was complaining how bland this summer was, and then can you believe Monday was the hottest day ever recorded in Los Angeles? In 133 years? Almost in October? But as weather cools off in other […]
26
Jul
Fine leather offerings for Fall/Winter 2010
I would love to own some Common Projects shoes, but I have beef with their price points. Or rather, my wallet has beef with their price points. Their new Arctic Boot is no exception — the brown leather boots feature hiking-inspired lacing, a lightweight Vibram-like out sole, and Common Projects’ signature gold number-stamping. I would […]
25
Mar
Now in Sorbet Lime, Arctic White and Pearl Grey
Remember those beautiful Philippe Starck-designed Parrot Zikmu speakers? Well now you can color coordinate those 100W speakers in 2010 — assuming Sorbet Lime, Arctic White or Pearl Grey matches your living room, that is. Like the previous black models, you can play music from your laptop via Wi-Fi or from your phone via Bluetooth, as […]
