The new Jerry Rice-inspired version of the lightweight Free Trainer 5.0 built for hardcore activity is now available at Nike. Rice, known not just for his football feats (which place him as the best wide receiver the game has ever seen), but also for his intense training sessions along the steep hills of San Francisco, inspired […]
10
Apr
Trainer inspired by the NFL's greatest receiver of all time
3
Apr
Thermo regulation, movement & protection at a premium
As we announced, we just attended the Nike x NFL Uniform Event Launch in New York and the pageantry was writ large. In typical spotless Nike fashion, the new uniforms of America’s largest sport were unveiled after a strIng of introductions from major Nike execs like CEO Mark Parker, Charlie Denson and Kris Aman. Its a […]
31
Mar
Nike's athletic coup to be unveiled in New York City
In one of the biggest coups of American athletics, Nike has procured the exclusive clothing license of the NFL from the clutches of Reebok. Maybe you heard about Nike recently blocking Reebok (a subsidiary of Nike nemesis Adidas) from selling Tim Tebow New York Jets jerseys? Well that’s because the licenses were in a state […]
22
Mar
Lost In A Supermarket tests Nike's athletic tech gadget motivator racing on frozen Swedish lakes... how much Fuel will it earn?
We just got a Nike FuelBand delivered to our offices, and we have to admit we’re both stoked and a bit perturbed. We appreciate the preview, but what exactly are you trying to tell us Nike? I mean we know the Fat Tire and Balvenie has its waistline effects, but dammit we’re working on it! […]
10
Jan
The French alligator branches out to athletic equipment
Lacoste has always been known for their iconic polo shirts, but is now recalling the athletic past of their tennis star founder Jean René Lacoste with their new collection of sports equipment. In crisp white and green colors, Lacoste collaborated with French retailer colette to produce a bike, boomerang, football, skis, surfboard, motorcycle helmet and […]
