Inspired by Finnish four-time world rally champion Juha Kankkunen’s 205 mph world-record breaking run on the frozen Baltic Sea, the Breitling for Bentley “Ice Speed Record” Chronograph is a celebration combining aesthetics from both top-tier luxury brands. The speeds were achieved in Bentley’s most potent convertible ever, the Supersport “Ice Speed Record” (of which only […]
1
Dec
Inspired by Juha Kankkunen’s 205 mph world-record ice run
29
Apr
Create a questionable record, reap the marketing windfall
What do you do when you’re Bentley, and you want to create a spark in your marketing efforts? Easy — you break a difficult (but dubiously fringe) record, create a limited edition vehicle to commemorate this nominal achievement, and let the marketing monkeys fly. Such is the case with their latest Continental Supersports Convertible ISR, […]
5
Nov
'Vac from the Sea' by Electrolux
Obviously the plastic problem in the world’s oceans is an immense issue — that Texas-sized “floating island” of plastic in the middle of the Pacific is no myth. It’s a gigantic polyethylene polymer middle finger to Earth, and we just keep making more plastic — cos Gatorade Arctic Freez is so damn delicious! Electrolux is […]
