23 Jul
Still 100+ MPH/100+ mile range, now with IET technology

Oregon-based Brammo is getting ready to release a new fully electric motorcycle model that builds both from their first bike, the Enertia, and second bike, the Empulse (which we previously covered), resulting in the Empulse R. The new model has been vamped up using Integrated Electric Transmission (IET) — a mechatronic propulsion unit that replicates […]


5 Jun
Stuttgart updates its gorgeous gullwing doored V8 burner

It is time for Mercedes Benz to replace its gorgeous, headturning SLS AMG — and that car will be the SLS AMG GT. Not a new additional edition to the line-up, but rather the successor to the SLS AMG, the GT will be powered by the same potent 6.2-liter V8 from the current SLS, though […]


Nowness brings us this short animation by Spike Jonze, who created the film in collaboration with French designer Olympia Le-Tan: “Designer Olympia Le-Tan’s embroidered clutch-bags spring to life in director Spike Jonze’s tragicomic stop-motion animation Mourir Auprès de Toi (To Die By Your Side). On a shelf in famed Parisian bookstore Shakespeare and Company, the […]


21 Jun
Multi-purpose bag for the commuter, student or professional

When hard graft crafts a product, you can expect quality in design and manufacture. Handmade by Italian artisans, their 2UNFOLD is no exception: the slim multi-purpose laptop bag can be used as a briefcase, shoulder bag or backpack. It’ll easily fit your 17” Macbook, or can be used as a courier bag and clutch to […]


6 Jun
Limited edition high-tops with double zipped heels

ASICS teams up with Japanese sneaker boutique GETTRY for these Airmail editions of their Double Clutch sneaker silhouette. The high-tops are made to resemble air mail envelopes, and feature a double zipped heel section and traditional airmail red and blue color motif — including optional laces. You can pre-order the ASICS x GETTRY Double Clutch […]


Designer Raymond Hau has created a line of iPad sleeves/clutches made from exotic skins, many sporting unique luxurious textures. The line includes genuine black python (above), hair-on calfskin, lizard, crocodile, ostrich and even shark leather, all featuring interiors fully lined with quilted lamb skin. The premium lamb offers ultra soft protection for your beloved Apple […]


25 Dec
Precise corners, head-pulling throttle and euphonic sounds

When Audi chopped off the top of its inimitable R8 supercar, many called foul. We beg to differ; here’s the LIAS review. All photos taken exclusively for Lost In a Supermarket by the peerless Robert Kerian. Driving Audi’s latest revision of their world-class supercar, the R8 Spyder, is somewhat akin to sliding a newly minted […]


Hard Graft is almost always money, and their new 2Unfold ($515) leather laptop bag is no exception. The transformable bag is handmade in Italy from Italian vegetable tanned leather and accented with their signature 100% wool felt. What makes this particular laptop case unique is the design, which through a series of straps and grips […]