Have you found yourself day dreaming about the LEGO versions of Mr. Freeze, Joker’s side-kick Harley Quinn (dressed in disguise as an Arkham Asylum doctor) and/or Poison Ivy? Neither did I, until I saw these LEGO X DC comics collaborations. Announced at Comic Con in San Diego, LEGO took full advantage of the convention’s placement […]


3 Apr
Thermo regulation, movement & protection at a premium

As we announced, we just attended the Nike x NFL Uniform Event Launch in New York and the pageantry was writ large. In typical spotless Nike fashion, the new uniforms of America’s largest sport were unveiled after a strIng of introductions from major Nike execs like CEO Mark Parker, Charlie Denson and Kris Aman. Its a […]


31 Mar
Nike's athletic coup to be unveiled in New York City

In one of the biggest coups of American athletics, Nike has procured the exclusive clothing license of the NFL from the clutches of Reebok. Maybe you heard about Nike recently blocking Reebok (a subsidiary of Nike nemesis Adidas) from selling Tim Tebow New York Jets jerseys? Well that’s because the licenses were in a state […]


18 Jul
The final installment of Christopher Nolan's Batman trilogy

Well it doesn’t show much other than Commissioner Gordon sharing a hospital bed plea with Bruce Wayne, but today we finally have the first trailer of The Dark Knight Rises. The third and final installment of Christopher Nolan’s landmark Batman trilogy will hit screens in IMAX on on July 20, 2012 — surely more to […]