Persol have been a big name in eyewear since 1917, rocked by all-time megastars such as Greta Garbo and Steve McQueen. Also known for their high-performance durability, Persols have been worn in weather conditions ranging from vertiginous snow caps to desert sands to the astronauts of NASA catching rays in outer space. Now their classic, most iconic […]


10 Oct
The adventurer's eyewear collaboration

Poler Stuff, the Portland-based gear gurus who know how to trick out a camping trip, have united forces with the Californian eyewear experts over at Raen Optics. The result is a sunglass collection that applies sleek, sensible fashion sense in a way that will translate to the outdoor adventurer. Three styles comprise the line, the Garwood with a custom […]


22 Sep
The latest advances in rimless interchangeable lenses

Smith introduces their next accomplishment in rimless interchangeable eyewear with the Smith I/O7 snow goggles. Aiming for high-performance that is delivered with a minimalist approach, some of the latest innovations of high-performance eyewear include a single-pivot quick release, AirEvac integration technology, three-layer face foam, two-mirrored lenses and Facial Geometry frame design. The I/O7 snow goggles also […]


5 Sep
Italian made sunglasses featuring acetate frames & ZEISS lenses

Retrosuperfuture and Carhartt WIP have teamed up for a line of cool-weather eyewear this season, claiming a joint mission of function over form that fuses utilitarian with the cutting edge. Featuring Italian-made acetate frames and ZEISS lenses, styles of the Fall/Winter 2014 Eyewear Collection include the Delrey, the Hampton and the Stokely. More looks at the Retrosuperfuture x Carhartt WIP […]


5 Aug
A stylish way to keep from losing your sunglasses

Refined Milano-based eyewear makers RETROSUPERFUTURE, aka SUPER, have released a line of eyeglass chains which stand as evidence that bookworms are the fashion-forward cool kids these days. Or at the very least, people who need to keep their sunglasses out of their faces. Four different options include cotton/leather braid, gold metal chain, gold metal rounded snake chain or […]


28 Jul
Sunglasses made from the strongest plant fiber in the world

So we already knew that hemp is good for rope, hippy clothing and fancy shampoo additives, but not so much for getting you high. But Hemp Eyewear is but one more example of the seemingly limitless applications of the wonder substance. Revered by hemp enthusiasts as the strongest plant fiber in the world, surpassing that of […]


To celebrate their 20th anniversary, Southern California eyewear stalwarts SPY Sunglasses have released a new line of Happy Lens glasses that allege to be just that — they keep your eyes, and your mood, happy. Happy technology claims to be the biggest deal to hit a pair of shades since the polarized lens. These lenses will perfect color and […]


London-based fashion-company KTZ has teamed up with luxury eyewear designer Linda Farrow for their 2014 mask-style shades. It’s certainly not Farrow’s first genre-breaking pair of sunglasses, as her collaborations with Walter Van Beirendonck and Jeremy Scott have also been… well… unique. Defining characteristics of the “Black Mask” sunglasses include the oversized rectangular lenses, a foldable hinged center and an adjustable, elastic, logo-bearing […]