1 Feb
The latest in the Swiss watchmaker's most successful lines

TAG Heuer revealed the latest Chronograph in its FORMULA 1 series, the Black and Red Bezel, this week. Inspired by high-performance Formula 1 automotive technology, the quartz movement chronograph features a black titanium carbide-coated steel fixed bezel and a sharply contrasting red aluminum ring. Launched in 1986 and revamped entirely in 2004, the Formula 1 is […]


14 Nov
The first watch displaying one-hundredth of a second intervals

Swiss watch maker TAG Heuer introduces its Carrera Mikrograph 1/100th — completely designed, patented, developed and manufactured by the folks at TAG. What sets the highly technical timepiece apart is a central hand that can measure and display time with 100th of a second precision. Two limited editions of the Mikrograph were launched by TAG Heuer […]


3 Oct
In tribute to Swiss watchmaker’s 150 years of innovation

As a pioneer in the implementation of titanium in watchmaking, TAG Heuer’s vaunted Research & Development team has now developed a process enabling the use of Titanium Grade 5 — a lightweight but difficult to employ alloy normally used in aircrafts, turbines and surgical implants — in the case construction of the Monaco V4 Titanium […]


30 Jun
Unique piece features the word's fastest chronograph movement

In 1969, when TAG Heuer first introduced its “Monaco” design on the wrist of Steve McQueen in the movie Le Mans, the chronograph made headlines. Four decades later, the Swiss watchmaker is making a unique, one-off version to auction off in benefit of Duchenne muscular dystrophy research. The Mikrograph features the fastest chronograph movement on […]


8 Jun
World-renowned watchmaker marries precise engineering with 21st Century technology

This morning TAG Heuer unveiled the first teaser shots of its LINK — the very first Swiss Luxury Smart Phone. The world-renowned Swiss watchmaker has been fusing precise engineering with avant-garde design since 1860, and is now extending its savoir-faire to the leading edge of 21st century communication technology for the first time with a […]


23 Mar
Only 125 times more accurate than most existing chronographs

TAG Heuer just announced the MIKROTIMER Flying 1000 Chronograph — the world’s first mechanical chronograph able to measure and display the 1/1,000th of a second. That’s one-thousandth, which is 125 times more accurate than most existing mechanical chronographs and 10 times faster than TAG Heuer’s eminent Carrera Mikrograph 1/100th Second watch, which was first presented […]


16 Jun
Unique watch from Bonhams set for charity auction in December

UK auctioneers Bonhams presents their unique red Silverstone Calibre 11 Chronograph, designed as part of the 150th anniversary celebrations of TAG Heuer. It is set to be auctioned for charity on Wednesday 15th December, and is estimated to fetch between $9,000 to $12,000. The special edition chronograph is based on the newly launched Heuer Silverstone […]