When we went to the launch of the 2012 Scion iQ last month, during part of the presentation they took us into a small room and showed us a 3D film — fully immersive, complete with bubbles that came out when the iQ goes to the car wash and high powered wind. During the ride […]
19
Sep
Blowing bubbles in the face of bad marketing
30
Aug
America's smallest four-seater feels like anything but
Although the first all new Scion to hit the US market since the tC way back in 2004, the iQ is hardly new. In fact, it’s been zipping through crowded cityscapes in Europe and Japan since 2008, the year it won Car Of the Year in the land of the rising sun. But it is […]
