5 Jul
Rally driver Jean Ragnotti races himself in different eras

If you’re a World Rally Championship fan, you may recognize former driver Jean Ragnotti in this video teaser made by French automaker Renault. The video features Ragnotti winding through a mountainous Alps roadway in a new concept car — the Renault Alpine A110-50 Supercar Concept we previewed last month — while a vintage livery-matching Renault […]


10 Jan
The French alligator branches out to athletic equipment

Lacoste has always been known for their iconic polo shirts, but is now recalling the athletic past of their tennis star founder Jean René Lacoste with their new collection of sports equipment. In crisp white and green colors, Lacoste collaborated with French retailer colette to produce a bike, boomerang, football, skis, surfboard, motorcycle helmet and […]


Zuriick is proud to present LIAS Year In Style, the third installment of our Best Of 2011 retrospective series (after ART and BOOKS). We obviously cover a lot of fashion here at Lost In a Supermarket, so extracting only 10 brands, items, stories and exclusive interviews was a tough job. Arguments were had. Sartorial accusations […]


12 Dec
From Japanese art to the appreciation of well shaped derrières

The second installment of our Best Of 2011 retrospective series focuses on the Top 10 Books of 2011, including photo-heavy coffee table books, research tomes and literature. From the history of menswear staples to Japanese art to modernist architecture to the appreciation of the well shaped derrière, there were a multitude of books published covering […]


9 Dec
Jean Touitou designed outerwear for Fall/Winter 2011

Once again French label A.P.C. teams up with Carhartt for another collection, this time for the 2011 Fall/Winter 2011 season. Although there are tshirts and pants included in the collection, the standout pieces are the jackets, 3 in total, designed by A.P.C.’s Jean Touitou. The first, above is a Captain Dinner jacket, the second a […]


30 Sep
Made from Japan's first authentic denim manufacturer

One of the best tshirt lines in the world (remember their Velvet Underground and Retro Arcade-Inspired collections?), Passarella Death Squad has decided to enter the denim wars with two styles that follow the same diligent design ethos as their shirts. Demanding the finest materials, Passarella returns to the land of the Rising Sun for pure Japanese […]


31 Aug
The rise & tragic fall of one of Formula One's greatest drivers

Senna is not only one of the best sports documentaries of recent memory, it’s one of the best biographies of recent memory period — no matter the industry or field of endeavor. The movie is brilliantly paced and edited, and although its clear that filmmaker Asif Kapadia had bottomless admiration (bordering on smitten) for the […]


5 Jul
Josh Sims' historical guide to everything in your wardrobe

There are many books that cover the various dapper personalities who have defined men’s fashion over the last century — the rakes who wore timeless garments that became indelibly stamped into our cultural psyches (such as the impeccably disheveled Gregory Peck on the cover, above). But not many books will tell you the history of […]