3 Apr
Thermo regulation, movement & protection at a premium

As we announced, we just attended the Nike x NFL Uniform Event Launch in New York and the pageantry was writ large. In typical spotless Nike fashion, the new uniforms of America’s largest sport were unveiled after a strIng of introductions from major Nike execs like CEO Mark Parker, Charlie Denson and Kris Aman. Its a […]


31 Mar
Nike's athletic coup to be unveiled in New York City

In one of the biggest coups of American athletics, Nike has procured the exclusive clothing license of the NFL from the clutches of Reebok. Maybe you heard about Nike recently blocking Reebok (a subsidiary of Nike nemesis Adidas) from selling Tim Tebow New York Jets jerseys? Well that’s because the licenses were in a state […]


16 Mar
Turbines, recycled wood from Venice canals & projection artwork: quite possibly the most innovative luxury EV ever

Sure it’s very early in the Auto Show season, but it would be hard to beat Pininfarina’s brilliant Cambiano concept. Moreso than most concept vehicles, the Cambiano is Pininfarina’s authoritative statement of purpose. One of the preeminent design houses on the planet, Carozzeria Pininfarina has crafted the Cambiano as a very definition of what it […]


The year 2008 was a great one for Robert Downey, Jr. The same year he played Tony Stark in Iron Man he also played Kirk Lazarus, the black faced “method actor” in Tropic Thunder. Both were big hits, but it was Iron Man that had legions of acne-pocked fanboys clamoring for more of the villainous […]


10 Dec
Celebrating the City of Angels

The NIKE LA Destroyers event went down last night at the old Bank of America building in downtown Los Angeles during the city’s ever hectic Art Walk. Curated by artist Erik Siador, the idea of the Los Angeles celebrating exhibit was to take 11 LA-based artists and have them create artwork inspired by 11 LA-based […]


3 Aug
Honda enters a whole new marketplace...and pricepoint

Honda entered the American market on the strength of its lightweight motorcycles, an invasion that almost heralded doom for Harley Davidson (and did sound the eventual death knell for most British manufacturers like BSA, Norton and Triumph). Then in the 1960s they introduced their first small cars into the Land of the Muscle Car and […]