26 Apr
A wax-coated Scottish-cotton canvas motorcycle jacket

As part of their 2012 OILSKIN Collection, Australian motorcycle modifiers and apparel company Deus Ex Machina has produced a wax-coated Scottish-cotton canvas motorcycle jacket. Available in black, the jacket features a flap covered zip front, reinforced elbows, tartan lining, a belted waist and collar, coated buttons with Dues detailing, four front map pockets and an […]


16 Mar
Marking the collaboration between two strong Italian brands

What began last year with the sponsorship of the Ducati Team in MotoGP, Ducati and Diesel now launch the Monster Diesel with a dedicated Capsule Collection. The brand new customized model is an “urban military chic” interpretation of Ducati’s iconic naked motorcycle. Ducati’s flagship Monster 1100EVO gets a special livery, starting with black treatment on […]


17 Feb
Venerable German motorcycle builder plans a 2012 rebirth

Established back in 1920, the German manufacturer Horex built motorcycles known for their Columbus four-stroke engines. That was until 1960, when they were bought by Daimler-Benz who then proceeded to seize motorcycle production. But now the brand is back, getting some premier technology help from the likes of Rolls-Royce, Bosch and VW. Horex will begin […]


6 Feb
Italian dirt bike now in road-legal scrambler & café racer form

The  limited production Zaeta 530 DT may be currently confined to the dirt track, but the Italian company revealed plans to soon make the 530 DT available in road-legal scrambler and café racer variations. The latest design features an aluminum frame (close to seven pounds lighter than the previous tube design), an improved rear suspension […]


2 Feb
What happens when Australia gets ahold of a Yamaha 225

The latest option out of Australia’s Deus Ex Machina custom bike shop is the Mouse Trap, built from the heart and soul of a 2008 Yamaha Scorpio 225. Custom touches include bespoke front and rear fenders, alloy tank, modified Nitro Heads seat and laced 17″ rims. Finish it off with a black transmission and engine […]


31 Jan
All Star high-tops meets motorcycle leather material

Last spring Converse collaborated with Schott New York for a collection which included a “Motorcycle Leather Jacket” Chuck Taylor All Star, exclusive to Converse’s high-end First String accounts only. Now Converse returns with a similar “Moto Leather Jacket”, only sans Schott New York this time around. But most importantly, it still features he premium geniune […]


27 Dec
From the 101 hp FIAT 500 to the 1,104 hp Zenvo ST1, from one-off customs to supercar treasures, the year's best stories on wheels

We bring you the fifth & final edition of our Best Of 2011 retrospective series (after ART, BOOKS, STYLE & MUSIC) — the LIAS Year In Motion. Clearly one of our favorite topics here at Lost In a Supermarket, this Top 10 list covers all our world of transportation and things that go vroooom! Again, […]


23 Dec
A gift that can be used well after the Mayan's destroy the world

There ‘s no shortage of calender options this year if you’re looking to spend the year gazing at beautiful subjects. Sure you could go with the L.A. Woman Calender, the Miss Reef Calendar or the Kixbox Calender, or even the tradtitional Pirelli Calendar if you can get your hands on one. But right up there […]