21 May
Four new Italian-made eyewear styles featuring Barberini lenses

Supreme presents four new colorways of their The Alton frames fresh for Summer 2012. Featuring Barberini glass lenses and anti-reflective coating, the Italian-made glasses are now available in black, tortoise, yellow and green frames, and will be released this Thursday, May 24th, at their New York, Los Angeles and London boutiques, as well as online. The […]


10 Apr
Wait, Lil B's got a sold out lecture at NYU...? Huh?

Oakland stream-of-consciousness lyricist Lil B drops a 20-track mixtape to commemorate his upcoming sold out lecture at New York University tomorrow. As is easily apparent via the title and cover, Lil B — aka the Based God — paid homage to Jay-Z with The Basedprint 2, and had this to say about the project: “DOWNLOAD […]


10 Apr
Two minimally designed decks in either silver or black

Saturdays Surf NYC has been on a hot streak, opening up a new Tokyo flagship store and scoring a place in GQ‘s Best New Menswear Designers in America 2012 list. Now they’ve teamed up with seminal New York skate shop SHUT, who’ve been making boards in NYC since 1986, to produce 2 skateboard decks. This blend […]


In the last 2 weeks we’ve been in four different timezones, heading off last week for a super secret mission to the Arctic Circle (no joke, story coming soon), two days in Germany, back to HQ at the secret Meadows complex under the Venice Pier, and now in New York for the auto show and […]


3 Apr
Thermo regulation, movement & protection at a premium

As we announced, we just attended the Nike x NFL Uniform Event Launch in New York and the pageantry was writ large. In typical spotless Nike fashion, the new uniforms of America’s largest sport were unveiled after a strIng of introductions from major Nike execs like CEO Mark Parker, Charlie Denson and Kris Aman. Its a […]


31 Mar
Nike's athletic coup to be unveiled in New York City

In one of the biggest coups of American athletics, Nike has procured the exclusive clothing license of the NFL from the clutches of Reebok. Maybe you heard about Nike recently blocking Reebok (a subsidiary of Nike nemesis Adidas) from selling Tim Tebow New York Jets jerseys? Well that’s because the licenses were in a state […]


29 Mar
Because you will never bore of beautiful topless models on boards

People will never bore of putting beautiful topless women on skateboard decks, and we will never bore of sharing them with you (as can be evidenced by the 1970s Pin-Up Girl Skateboards and Doodah “Supermodel Deck Project”). The latest series comes courtesy of New York denim brand 3×1, who’ve teamed up with British lensman Ben […]


29 Mar
The Weeknd producer Illangelo's latest Toronto crooner

It’s no secret we’re big fans of The Weeknd, so when we heard one of his producers, Illangelo, was working on a new project our ears pricked up. The Toronto producer has teamed up with upcoming post-R&B crooner TALWST (pronounced “Tall Waist”) for a seven-track EP titled Alien Tentacle Sex — an album born of […]