3 Apr
Thermo regulation, movement & protection at a premium

As we announced, we just attended the Nike x NFL Uniform Event Launch in New York and the pageantry was writ large. In typical spotless Nike fashion, the new uniforms of America’s largest sport were unveiled after a strIng of introductions from major Nike execs like CEO Mark Parker, Charlie Denson and Kris Aman. Its a […]


31 Mar
Nike's athletic coup to be unveiled in New York City

In one of the biggest coups of American athletics, Nike has procured the exclusive clothing license of the NFL from the clutches of Reebok. Maybe you heard about Nike recently blocking Reebok (a subsidiary of Nike nemesis Adidas) from selling Tim Tebow New York Jets jerseys? Well that’s because the licenses were in a state […]


Really? So this is what all the hype is about? I know Nike released some images of the volcanically over-hyped Nike Air Yeezy 2 last week, but today new detail shots have been revealed — plus preliminary design sketches — and I gotta say, I don’t get the hysteria. The shoes are pretty hideous if […]


22 Mar
Lost In A Supermarket tests Nike's athletic tech gadget motivator racing on frozen Swedish lakes... how much Fuel will it earn?

We just got a Nike FuelBand delivered to our offices, and we have to admit we’re both stoked and a bit perturbed. We appreciate the preview, but what exactly are you trying to tell us Nike? I mean we know the Fat Tire and Balvenie has its waistline effects, but dammit we’re working on it! […]


8 Dec
Classic 1973 basketball high-tops re-issued

Nike Vintage Nylon Blazer Hi is a blast from the past. The Nike reissue of the classic 1973 basketball sneakers is now made with ballistic nylon, and comes in bright red and blue colors. The ultra clean, minimal design recalls the early days of the high-top, and is now available for pre-order at END for […]


Couple weeks back we launched our new artist featured series Rock (Poster Art) Gods! with Dan Stiles, and now we continue with another top illustrator in his field Casey Burns. You might recognize the above poster for Sonic Youth, or one of his many excellently sexy/implicitly malevolent posters for Spoon — most of which feature […]


3 Oct
Air Force 180s, Air Max 1s and Dunk Lo’s... in canine form

Much like that rad Stormtrooper Helmet crafted from Adidas Superskate sneakers, the British designer Vinti Andrews has similarly crafted a series of dogs — all made from classic Nike kicks like Air Force 180s, Air Max 1s and Dunk Lo’s. Best part of all is you can actually purchase them — pick them up now […]


4 Aug
Colors collide for this revised take on the timeless high-tops

Converse has collaborated with Nike and Marimekko, a Finnish design firm, to produce yet another redo of their timeless Chuck Taylor All Stars. The venerable shoe company has joined forces with many design teams over the years and this latest edit is just another rendition of the high-tops that’ll get you plenty of attention. This […]