O’Neill have crafted a technical cold weather jacket for vaunted big mountain snowboarder Jeremy Jones, and since it’s for Jones they’re making sure it performs. The Explore Jones Insulator Jacket features Firewall 2 polyfill insulation with strategically placed warming panels where your body generates less heat, underarm vents to dump excess heat and allow cool […]

You have to tip your hat to the team at Red Bull, when they tackle a project they tackle it right. Last year’s Project X Shaun White-centered campaign was a knockout, and this latest snowboard film, Art Of Flight, looks to match. The gorgeously shot video only affirms the erstwhile-beverage company’s transition to global media […]

All images shot exclusively for Lost In a Supermarket by Robert Kerian The exhilaration is similar to what you’d imagine riding one of those speederbikes from Return of the Jedi might feel like, with the exception of the cold sprays of snow lighting up your cheeks erasing the reverie. The trees blur by as you […]