25 Feb
Russia's Podvaal magnetic watch separates time into three

The creation of Russian design studio Podvaal, the Revolve watch uses three bracelets that function as separate pieces but come together to tell you one time. As you can guess there is one bracelet to display the hours, one for minutes and a third one for seconds. The bracelets are magnetic, allowing you to pull […]


11 Feb
A virtual tour of the Aussie workshop in Canggu, Bali

Last summer we mentioned Deus ex Machina opening up a motorcycle and surf shop in Bali, and today they’ve release their first video taking you through a tour of the facility. And goddamn does it make me jealous. The extensive compound is a flaneur’s dream, a veritable workshop for ways to exercise all sorts  of […]


Yesterday we hit Treyarch Studios in Santa Monica to witness a Battle To the Death between NFL superstar running backs Maurice Jones-Drew and Arian Foster. Of course it involved no actual physical violence, it was instead the reveal of the first new series of “First Strike” maps for Treyarch’s mega-hit Call of Duty: Black Ops […]


21 Jul
NOWNESS visits the tattoo sensei's studio in Yokohama

Master Japanese tattoo artist Horiyoshi III (born Yoshihito Nakano) first became stunned by the artistry of tattoos after running into a fully inked Yakuza at a bathhouse as a boy. After seeing the gangster’s shocking full body suit, Horiyoshi III was inspired to learn the craft himself, and at the age of 25 earned a […]


13 Apr
Tell time with 1 Laser + 60 rotating mirrors

Using sixty rotating mirrors to reflect a single laser beam, the ingenious Reflectius clock concept is a study in precision. Created by Moscow-based design house Art. Lebedev Studio, the clock is intelligent both in its display and casing design. If you’re at all confused, check out the design page to see exactly how the Reflectius’ mirror-driven timekeeping […]