There are so many endless “limited edition” iterations of Medicom‘s iconic Bearbrick toy that frankly we’ve lost interest. Yes we realize it’s a cash cow for the vinyl toy maker but really, it may be time to move onto a new design. That being said, every once in awhile a clever re-imagination comes along that […]


18 Oct
Only 33 handmade chairs from the pen of Simone Legno

Tokidoki’s Simone Legno, who was the subject of a LIAS feature last year, lends his highly illustrative style to this very limited edition wingchair dubbed the Singapore. Only 33 of the pieces will be made, built to order in the UK, of kiln-dried hardwood birch with a beech frame and legs and faux-suede upholstery covered […]


15 Oct
Jessica Bloom shoots the NYCC for LIAS

We were happy to sponsor The Cultyard at this year’s New York Comic-Con this past weekend, as it represented a lot of what we love here at Lost In a Supermarket. Namely art of all types, comics, vinyl toys, world class artists and oh yes — plenty of nerds. Oh-so-many nerds, in oh-so-many packages. Hot […]


8 Oct
If you live in NYC, call in sick today and nurture your inner nerd

We told you a couple weeks ago about The Cultyard at the New York Comic Convention this year, and the time is nigh! If you live in New York, call in sick today — or just take a long lunch — and hit up the New York Comic Con for the The Cultyard collective. The […]


24 Sep
Kid Robot, StrangeCo, Loyal Subjects, tokidoki, Mimobots, Cotton Candy Machine and more invade NYCC

This year at the New York Comic Con a collective called The Cultyard will be taking over a large swathe of the floor and sort of creating their own convention-within-a-convention. The idea being to congregate a certain aesthetic into one condensed location — an aesthetic defined by the artists and brands taking part. These include […]


29 Mar
Part Two in the lost history of a pop-fashion machine

This is Volume II of Lo Pan’s History of tokidoki (read vol I from Friday), the story behind one of the most prolific pop fashion lines of the decade. You’ve seen their coveted hyper-stylized Karl Lagerfeld vinyl figures, ubiquitous LeSportsac handbag collection, and Cactus Friends plush toys — not to mention all their wide-ranging Sanrio […]