24 Oct
The standard of do-it-yourself filming gets an update

Everyone who works in any form of production knows that GoPro is pretty much the standard for do-it-yourself filming. They revolutionized the industry with their incredibly easy-to-use and convenient Hero cameras, and now they’ve taken their tech to the next level with the HD Hero 2. The new camera comes in 3 editions, each targeted for […]


13 May
Europe’s flagship W opens in London, but can the transatlantic cool of the brand be translated?

The second edition of our Checking In series, Lost In A Supermarket’s quest to cover all things we hold most dear (see our review of the gleaming new Ritz-Carlton Hotel, Hong Kong). In this review we jump continents from Hong Kong’s Ritz — now the highest hotel in the world — to the W Hotel […]


Welcome to the inaugural edition of Checking In, the latest series in Lost In A Supermarket’s quest to cover all things we hold most dear. In this hotel review series sure we’d be tempted to just cover the most expensive or exclusive hotels in the world (who wouldn’t), but that will not be our sole […]