19 Dec
high quality wool mask for all your winter burglary needs

Whether you’re planning to hit the slopes or rob a bank, this balaclava from DQM will serve its purpose. Founded by professional skateboarder Chris Keefe, DQM opened it’s first store in Manhattan 9 years ago and is now a go-to for New Yorkers looking to get their hands on select sneakers, menswear, skate goods and […]


Zuriick is proud to present LIAS Year In Style, the third installment of our Best Of 2011 retrospective series (after ART and BOOKS). We obviously cover a lot of fashion here at Lost In a Supermarket, so extracting only 10 brands, items, stories and exclusive interviews was a tough job. Arguments were had. Sartorial accusations […]


Debuting this Fall, Alpinestars has tapped into its archives for a new premium casual line. The nearly 50 year old Italian motorsports powerhouse has channeled their roots in motorcycle racing and focused them on Oscar, their new contemporary menswear line. Drawing inspiration from their legacy in motocross and fusing it with modern technical details and […]


22 Jun
A new knitted shoe from the running collaboration

Debuting in Missoni’s Autumn/Winter 2011 men’s collection this past week in Milan, the Auckland Racer is the latest piece of footwear from the ongoing collaboration with Converse. The couture Italian label took the classic 1970s Auckland Racer running shoe and crafted it out of their thick knitted material — a look first hinted at with their […]


By Madeleine Parker In 2008 Huw Bennett, Felix Chan and Arran Russell combined their talents, creativity and knowledge of the fashion industry and started a menswear label in Sydney, Australia. By 2009 the first collection from Vanishing Elephant hit the shelves and people instantly took notice. The vintage inspired colour palette with it’s luxurious yet […]


8 Jun
Bold luxury sneakers for Fall 2011

Lanvin drops a new luxury sneaker for their Fall 2011 collection. The bold mid-top shoe features embossed calfskin and woven nylon with side ankle zipper and premium calfskin lining. As can be expected from the couture high end line, their premium sneaker is gonna cost you — about $865 (€590) via Lanvin online. More shots […]


1 Jun
5th Anniversary collection from Japanese label

Sure these Fulfill silhouettes from Japanese footwear label Terrem owe more than just a little to a certain high-top by Converse, but the details involved — including the woven material on the upper and clear plastic soles — make them worth mentioning. As part of Terrem’s 5th Anniversary collection, the high-top sneakers come in four […]


26 May
Venice Beach's clean and simple cycle solution

Venice Beach manufacturer LINUS uses French and Italian bicycle designs of the 1950s and ’60s as inspiration for their simple and dependable city bikes. As bike culture grows evermore from LA to Portland and Denver to NYC, new companies seem to crop up everywhere, but few have put as much thought and personality into the […]