Since launching in 1997, Grey Goose has single-handedly accomplished the monumental task of making the world respect French vodka. Admittedly I laughed it off the first time I heard of Grey Goose, scoffing at the Gauls sticking their cigarette-tinged fingers in the vodka distilling craft. Yet, by using fine French wheat and trusting their centuries-old traditions in alcohol brewing (Grey Goose is distilled in the Cognac region, after all), Grey Goose has established itself as a world class vodka. To continue elevating their brand into the luxury market they hired the Pentagram firm to create the Grey Goose Baccarat Gift Box, which contains a single bottle of Grey Goose Original and two limited-edition Baccarat lead crystal tumblers. The box itself is beautiful, cementing the lasting quality of the brand — and I’d imagine one would make quite an entrance bringing it to a cocktail party.