3 May
A dazzling road car with serious motorsport intentions

Australian tuners RENM-Performance have dipped their mechanical fingers into the landmark R8 V10 frame and created a highly exclusive drop-top edition of Audi’s halo car. The RMS Spyder is fully fitted with carbon kevlar aero kit materials and revised aerodynamic modifications (revised front grill, brake cooling chambers, front splitter, redesigned front and rear side grills […]


29 Apr
Create a questionable record, reap the marketing windfall

What do you do when you’re Bentley, and you want to create a spark in your marketing efforts? Easy — you break a difficult (but dubiously fringe) record, create a limited edition vehicle to commemorate this nominal achievement, and let the marketing monkeys fly. Such is the case with their latest Continental Supersports Convertible ISR, […]


31 Mar
Two manufacturers of performance and luxury collaborate

This afternoon Audi announced its collaboration with Renovo Hardwood Bicycles to create a high performance, yet luxurious 2-wheeler. Last year we covered the R4 Pursuit by Renovo (the world’s only all-hardwood bike manufacturer), and the bicycles are truly beautiful designs, so it’s a fitting compliment to Audi who continue to gobble up market share from […]


25 Dec
Precise corners, head-pulling throttle and euphonic sounds

When Audi chopped off the top of its inimitable R8 supercar, many called foul. We beg to differ; here’s the LIAS review. All photos taken exclusively for Lost In a Supermarket by the peerless Robert Kerian. Driving Audi’s latest revision of their world-class supercar, the R8 Spyder, is somewhat akin to sliding a newly minted […]


24 Nov
Audi re-designs its luxury flagship with world domination in mind

All images taken exclusively for Lost In a Supermarket by Robert Kerian. To celebrate the 3rd generation of its full-size luxury sedan, the A8, Audi essentially took over Miami’s Art Basel last December and hosted a series of opulent events to usher its unveiling. Taking over the Fountainbleau Hotel in South Beach with their Audi […]


As you know last week Lost In a Supermarket sponsored the Need For Speed Hot Pursuit Tour when the traveling roadshow hit Los Angeles last week, and it was madness — the line went all the way down Vine and spilled onto Hollywood Blvd. There were so many people trying to get in that the […]


20 Nov
Madman Mundt and The Elf discuss all things Aronofsky

Madman Mundt and the Elf were guests at last week’s AFI Fest and attended the Los Angeles premier of Black Swan. This is their collaborative review. Black Swan is out in the US on December 1st. The Elf: I’m a sucker for a dance movie. Ballet specifically. Whether it’s Fame, Flashdance, Center Stage (starring a […]


12 Nov
Join the LIAS crew at the Hollywood Avalon November 16th, 2010

OK by now you should know the drill — the final and climactic night of the Need For Speed Hot Pursuit Tour is coming this upcoming Tuesday night Los Angeles, November 16th. Lost In a Supermarket will be co-sponsoring the party along with Kingsize, so come and join us Angeleno readers — Open Bar, beautiful […]