Bell & Ross’ latest BR01 was crafted as an homage to World War II US military paratroopers. The aptly named BR01 Airborne II wristwatch features a skull on the face with crossbones molded into the stainless steel casing, a look lifted from the Airborne paratroopers’ badge — not unusual for the military-inspired watchmaker. As usual with Bell & […]


24 Aug
A limited edition black PVD roulette-themed timepiece

We’re pretty much suckers for almost anything Bell & Ross do, mostly because of the simplicity and consistency of their design. Not so much with this new limited edition BR01 Casino watch, featured in this article, emblazoned with a roulette table on the face set with concentric discs which tell the time. The wristwatch will […]


Inspired by the venerable acting legend, Persol has introduced the Steve McQueen Special Edition sunglasses. More than 30 years after his death, McQueen is still held in incredibly high regard both for his style and character — no sheen has disappeared from the halo around the King Of Cool. His love of racing and bravado […]


29 Jun
$88,000 limited edition concept watch is only right twice a day

“Time is of the essence” is not only a wellworn maxim but also increasingly relevant to how we live our lives every day: fast, on the go and unable to relish in the little pleasures. The increasing demand to measure time more closely has led Swiss watchmaker Bell & Ross to move in the opposite […]


26 May
Venice Beach's clean and simple cycle solution

Venice Beach manufacturer LINUS uses French and Italian bicycle designs of the 1950s and ’60s as inspiration for their simple and dependable city bikes. As bike culture grows evermore from LA to Portland and Denver to NYC, new companies seem to crop up everywhere, but few have put as much thought and personality into the […]


5 May
B&R blacks out their classic diving wristwatch

I’ve been on somewhat of a Bell & Ross kick lately, so it’s good to wake up to news of a new watch from the austere watchmakers. Their BR 02 1000m water resistant diver wristwatch gets their signature Phantom makeover, plumbing the entire watch in a deep all-black colorway. Constructed of PVD steel, the wristwatch features […]


28 Mar
The Bell & Ross BR 01 Red Radar wristwatch

Swiss watchmakers Bell & Ross have done an excellent job of taking basically one model and jazzing it up in a zillion different “limited” editions (Black-Out Edition, Carbon Fiber, etc etc), so we usually tend to ignore them (we did, admittedly, really sweat their Carbon Fiber Harley-Davidson). However their latest edition, the BR 01 Red […]


21 Sep
The unsubstantiated AVX Aircraft Company's new airborne SUV

In these worldwide interwebs there are a lot of vehicles “unveiled” and “released” that have absolutely no chance in hell of ever actually existing in the meat world. Such is probably the case with Texas-based AVX Aircraft Company’s new airborne SUV. While other prototype flying cars are getting closer to reality (such as the Terrafugia […]