Supreme notches another quality collaboration with their latest project, a tshirt capsule collection with famed record label Stax Records. The legendary Memphis, Tennessee-grown label was home to a litany of artists including Isaac Hayes, Booker T. & the M.G.’s, Wilson Pickett and even comedians like Richard Pryor and Bill Cosby. The main rival to Motown Records […]


30 May
95 proof, 8-year-old premium whiskey from Kentucky

Let’s be honest — when you’re looking to knock back a fine glass of sipping bourbon, you may reach for the Woodford Reserve, Basil Hayden’s or Booker’s. Heck, even Maker’s Mark will do in a pinch. But it’s quite likely you only think of Jim Beam when the words “shot”, “Coke” or “flask” are involved. Jim […]


21 Apr
The fresh scent of tobacco... for your face

We covered Portland General Store’s Whiskey Aftershave Splash & Wet Shave Jelly a couple weeks back, and the stuff seemed so great we knew we had to give some shine to their Tobacco Wet Shave Jelly this time. Enriched with aloe vera, organic extracts (Bilberry, Sugar Cane, Sugar Maple, Orange, Lemon, Cranberry), and oils to […]


Coming straight from the New England frosts of Portland, Maine, is Portland General Store’s whiskey-inspired shaving products. The Wet Shave Jelly (below) is a whiskey-scented gel that creates a rich lather to shave with. Bentonite clay — “one of the most effective and powerful healing clays… that pulls oils and toxins from the skin” — […]


7 Jan
Namechecking Eames, Terry Gross, Evan Williams bourbon and Clark Grizwold...New Orleans style

By all accounts, Generationals seem custom made for Lost In A Supermarket. First off, before forming Generationals Grant Widmer and Ted Joyner were in a band called the Eames Era. While naming your band after a Mid-Century Modernist legend would be enough to prick our ears, there are the additional points that he loves bourbon […]


I met the Sick Girls a little over 3 years ago when in Berlin covering its nascent Nu bass/Euro Crunk scene, and even back then the girls knew how to lay it down. Alexandra Droener and Johanna Grabsch first met as bookers at the now legendary WMF Club, but were bored of the stale sounds […]