Bikinis and board shorts. Warm summer nights and parties at your friend’s beach house. Summer is looking to be just what you need, right? And it should be. But don’t forget June Gloom. With the crappy weather we’re sure to see in Southern California, there’s no better time to pack a sweatshirt just in case […]

Here in Southern California we’re used to seeing people drive around in 600 horsepower exotic luxury cars, dropping four figures at upscale restaurants and buying designer clothes which they’ll only wear once. Basically, we’ve become accustomed to seeing some of the obscenely rich parade their success, their possessions and their money. You may not see […]

Nixon, the Encinitas, California-based clothing and accessories company now offers The Axe, a vintage, motorcycle-inspired watch. Featuring two hand-worked Horween leather band options, this durable and versatile watch gives you the option to wear the wide cuff option or simply remove the cuff to reveal a slim, classic leather band. Leather enthusiasts should be familiar […]

Los Angeles’ premier custom bike builder Falcon Motorcycles debuted the 3rd bike in their Concept 10 Collection this weekend at the the Quail Motorcycle Gathering in Carmel, CA. We were there to witness its unveiling to the wowed eyes of central Cali, and we’ll be posting images from the event plus full description of the […]

IFC yesterday debuted the video for Rusko’s latest single “Everyday”. Directed by Jason Miller, the video juxtaposes the positivity of Rusko’s dancefloor anthem with scenes from the Salton Sea — one of the most economically depressed areas of California, a standing environmental disaster a couple hours outside of Palm Springs. Regardless of what a shithole […]

The California-based Vaughn de Heart label offers a collection of tshirts, cardigans, hoodies and other assorted staples that put fit, clean design and exclusivity before cheap efficiency. Vaughn de Heart founder RoyLyn Palmer-Coleman realized that when your label starts with a brush with synchronicity you need to run with it, and so he did. After […]

A commentary on the effects of Post-Traumatic Stress Disorder on the waves of American veterans returning from tours of duty in Iraq. These toy soldiers — an obvious twist on the ubiquitous green plastic soldiers kids play with the world over — are an art project titled Casualties of War. As creators Dorothy write: “The […]

California-based Salt Optics releases its Collection Two line of eyewear for 2011, incorporating their usual use of high end materials and quality craftsmanship. Japanese and Italian acetates are mixed with lightweight beta titanium for comfort and quality. Many styels feature a throwback look, such as the Clay frames below. Hit up Salt directly and see […]