Last night the 2012 FIA Formula 1 Championship Series came to an official close with the FIA Prize-Giving Gala in Istanbul, where the F1 Champions were presented their hard-earned trophies. While much of the world watched enthralled as the season’s drama played out, America was only rekindling its love affair with the second most popular […]


1 Feb
The latest in the Swiss watchmaker's most successful lines

TAG Heuer revealed the latest Chronograph in its FORMULA 1 series, the Black and Red Bezel, this week. Inspired by high-performance Formula 1 automotive technology, the quartz movement chronograph features a black titanium carbide-coated steel fixed bezel and a sharply contrasting red aluminum ring. Launched in 1986 and revamped entirely in 2004, the Formula 1 is […]


8 Nov
Bentley of Motorcycles bespoke creation takes 6 months to build

Very few motorcycles from the halcyon years of British motoring rival that of Brough Superior, with the exception of perhaps your Vincents. And now the legendary marque has been resurrected, selling their vintage inspired bespoke motorcycles in extremely limited numbers with updated technology — developed in partnership with tuners from the world of Formula 1. Just […]


21 Jul
Exclusive Formula One-inspired game controller

The Ferrari 150° Italia Steering Wheel is a full-size game controller replica of the 2011 Formula One Championship Ferrari wheel used by Fernando Alonso and Felipe Massa. The hand built replica is finely detailed and manufactured from genuine carbon fiber, and fitted with fully functioning buttons, paddles and switches — making it the latest hyper-real […]


24 Feb
More power, more torque, less weight

Ferrari custom tuners Novitec Rosso will unveil their kit for the gorgeous 458 Italia at the upcoming Geneva Motor Show 2011. The tuned Italia will boast 609 hp with a top speed of more than 205 mphs thanks mostly to a re-engineered three-tailpipe exhaust system. The 39 boost in horsepower comes via an Inconel (the […]


12 Oct
More reasons to become stupid rich

The Code-X concept is a 47′ 7” yacht that employs both Solar and Formula 1 technology. The Swiss-designed catamaran can either engage its twin-Limor Formula One engines (710 hps each) and rip across waters at 80 knots, or switch to its twin electric motors and cruise at a more refined 9 knots. The electric engines […]