Now that Maserati’s mommy FIAT married with Chrysler, the potential synergies with sister brand Jeep have acted as a catalyst for Maserati to move forward into the sport luxury SUV market. If you recall Maserati unveiled a Kubang concept way back at the Detroit Auto Show in 2003, but now they are moving into full […]

Senna is not only one of the best sports documentaries of recent memory, it’s one of the best biographies of recent memory period — no matter the industry or field of endeavor. The movie is brilliantly paced and edited, and although its clear that filmmaker Asif Kapadia had bottomless admiration (bordering on smitten) for the […]

You have to tip your hat to the team at Red Bull, when they tackle a project they tackle it right. Last year’s Project X Shaun White-centered campaign was a knockout, and this latest snowboard film, Art Of Flight, looks to match. The gorgeously shot video only affirms the erstwhile-beverage company’s transition to global media […]

The Ferrari 150° Italia Steering Wheel is a full-size game controller replica of the 2011 Formula One Championship Ferrari wheel used by Fernando Alonso and Felipe Massa. The hand built replica is finely detailed and manufactured from genuine carbon fiber, and fitted with fully functioning buttons, paddles and switches — making it the latest hyper-real […]

Superheroes of today having nothing on the heroes of yesteryear, but that hasn’t stopped designer Beau Reid from creating the only means of transportation that would make any clockwatching cubicle monkey feel like Ghost Rider whipping around corners at 60mph. Reid, of Beau Designs, has created the GK2G: an F1-inspired go-kart concept with true mobility […]

Specialized bicycles has teamed up with premier racing team/automotive supercar manufacturer McLaren to create the ultimate racing bicycle, one that maximizes material usage and aerodynamic technology to fashion a sub-950 gram (that’s 2.09 lbs), aero shaped road bike. Using copious carbon fiber and taking full advantage of the championship winning Formula One racing team’s wind […]

TAG Heuer just announced the MIKROTIMER Flying 1000 Chronograph — the world’s first mechanical chronograph able to measure and display the 1/1,000th of a second. That’s one-thousandth, which is 125 times more accurate than most existing mechanical chronographs and 10 times faster than TAG Heuer’s eminent Carrera Mikrograph 1/100th Second watch, which was first presented […]

In order to celebrate the upcoming launch of its new Range Rover Evoque (see below), Land Rover’s design department has crafted a bicycle ostensibly built to match with its more active lifestyle SUV. The luxury British brand’s aerodynamically-optimized frame is made entirely of carbon fiber, and was created using F1-derived technology by premier carbon bike […]