Freshjive’s founder and creative director Rick Klotz has done a nice job navigating his Los Angeles label, banishing all branding from garments to create a very clean, simple look. His Nude Study Series tshirt collection features the model Sabrine as its muse, utilizing sensual black & white nude photography to capture attention instead of conspicuous […]

Nothing says summertime like a collection of clothing from Freshjive. The company that helped pioneered California streewear continues their trend with a series of witty tees and bright shorts that embody the idea of Pacific laziness. Though I’ve heard that Freshjive will be heading in a much more mature direction, I’d like to believe it […]

Today Freshjive released their Spring/Summer line and they delivered pretty much exactly what you’d expect from the 20+ year-old California streetwear brand: politically and socially charged graphic tees, pastel madras plaid jackets and shorts, seersucker shorts, colorful oxford shirtings, clean unwashed denim in narrow silhouettes and solid color twill jeans. And of course, plenty of […]

It’s hard not to conjure up images of retarded Orange County strippers or the kinda guys that piss themselves while sleeping or crunchy Teva wearing granola eaters when talking about California style. Damn you PacSun. Damn you. It doesn’t all have to suck, though. Here are a few tees from Warriors of Radness summer line […]

Danielle Levitt is having the opening for her book “We Are Experienced” at the excellent boutique/vintage bookstore/gallery Reserve tonight in Los Angeles (420 N. Fairfax Ave. Los Angeles, CA 90036, across from Canters). Levitt photographed teenagers for this book, and excelled at capturing them in large format prints in their native element. The images are […]

Ironically simple. Go Freshjive