It’s always hard to tell what’s real in these wacky interwebs, but this marketing ploy by Argentinian beer company Andes sure seems to be legit. Not only legit, but really quite inventive. In this think-inside-the-box, free-social-media, scantily-clad-promotional-girls world of beer advertising you have to take your hats of to Andes if they really pulled this […]

The idea of mixing honey with whiskey seems vomit-inducing at best, barbaric at worst. Somehow the marketing team over at Seagram’s 7 thinks differently, as they’ve just launched their 70 proof Dark Honey spirit. I’m pretty sure I’m not their target demo, however — I’m thinking this stuff is squarely aimed at the sorority girls […]

Named after the many bridges of its home city, Portland’s 12 Bridges Gin is a small batch, hand-crafted gin that combines the sophistication of London dry with the bold flavor of Dutch genever. Aptly named for the number of bridges in Portland, and for the 12 botanicals in its recipe, 12 Bridges has incorporated bridges […]

Have you seen this new Beefeater 24 gin? It made its American debut this summer, but I was only able to taste it this week and it was delicious. Created by Beefeater’s Master Distiller Desmond Payne, the gin is handcrafted with 12 botanicals including Japanese Sencha Tea, Chinese Green tea, juniper, coriander, orange peel and […]