Photographer Russell James may be known for his contributions to Sport Illustrated, GQ and Vogue, but what he’s really known for is his work with Victoria’s Secret, where he’s been the principal photographer for a good 15 years. James has now compiled this book of nudes, tastefully titled Angels, showcasing all the Victoria’s Secret “angels” he has captured throughout his time, […]


7 May
The South African supermodel lounges on a couch doing stuff

We know, Mondays can be a bit rough. That’s why we present you with Candice Swanepoel, the South African supermodel, hanging around on a couch doing stuff. In high heels and short shorts, because GQ asked her to. It’ll bring your sorry existence one and a half minutes of joy…


10 Apr
Two minimally designed decks in either silver or black

Saturdays Surf NYC has been on a hot streak, opening up a new Tokyo flagship store and scoring a place in GQ‘s Best New Menswear Designers in America 2012 list. Now they’ve teamed up with seminal New York skate shop SHUT, who’ve been making boards in NYC since 1986, to produce 2 skateboard decks. This blend […]


Zuriick is proud to present LIAS Year In Style, the third installment of our Best Of 2011 retrospective series (after ART and BOOKS). We obviously cover a lot of fashion here at Lost In a Supermarket, so extracting only 10 brands, items, stories and exclusive interviews was a tough job. Arguments were had. Sartorial accusations […]


By Madeleine Parker In 2008 Huw Bennett, Felix Chan and Arran Russell combined their talents, creativity and knowledge of the fashion industry and started a menswear label in Sydney, Australia. By 2009 the first collection from Vanishing Elephant hit the shelves and people instantly took notice. The vintage inspired colour palette with it’s luxurious yet […]


It’s another glorious Friday, and I defy you to find a better way to spend 3 minutes of your life than perusing pics of Olga Kurylenko pretending to be a Superspy, flying a jet, and then getting caught (and pouting). Sure you saw her do it for James Bond in the Quantum Solace, but this […]


Is there any time that’s not a good time for some Rosario Dawson, preferably running around and stretching semi-naked in lingerie? We think not. Ever since Rosario dropped on the scene as the jaw-droppingly precocious Ruby in Kids we’ve harbored a minor infatuation, even when disappeared for like half a decade. Of course she’s had […]


Remember how the Ghostbusters were doomed by a 130 foot tall Kaiju marshmallow mascot? And then they did what they were never supposed to do, cross streams, and blew his fluffy goodness all over New York City? Well what if he’d been caffeinated, like these Stay Puft Caffeinated Marshmallows? Can you even imagine how geeked […]